Blog

Why Choose Aveda?

It’s no accident that Aveda products have such a close affinity with ayurvedic principles, but it is indirectly the result of an accident. Founder Horst Rechelbacher was in Minneapolis in 1963 for a stylists’ competition when a drunk driver hit his car. He ended up remaining in the Twin Cities after the accident and opened up his own salon, working feverishly to make it a success all while still in his twenties. By 1970 his health suffered from the overwork, but his mother’s herbal remedies helped him recover and a retreat to India led to his adopting a regimen of meditation and yoga. And thus began the revolution of the beauty industry.

Horst’s retreat to India helped him understand the powers of wellness and balance to lay the foundations of true beauty. The first product he developed – in his kitchen sink in Minneapolis – was Clove Shampoo. He worked on the product with Ayurveda doctors Vinod and Kusum Upadhyay, and they’ve continued to work together ever since. Aveda as a company came into being in 1978 with a mission to offer botanical products to beauty professionals that would be good for the Earth as well as their clients.

Over 5,000 years of Ayurvedic experience go into every Aveda product, and true to form, each product is developed with the whole person in mind – hair, skin, body, mind and emotions. And because each product is also connected to the planet as a whole, Aveda uses only organic ingredients. Partnering with the Indian firm Nisarga to produce these organic elements, these ingredients are produced using sustainable methods that offer exceptionally high quality yields with no toxic residues. There is also an outreach component to encourage farmers to convert to organic agriculture as well. Nisarga pays the organic certification costs for their partner farmers and also provides ongoing education to keep the momentum going. It is truly holistic in nature.

Because we are committed to making women and men alike look and feel good, the team here at The Full Spectrum Hair Salon is proud to offer a full range of Aveda products to our clients. You can find us at 305 E Farm to Market Rd 544, #911 in Murphy, or give us a call at 972.509.1565. Prefer to instantly schedule your own appointment? Use our mobile app – you can download it for free from iTunes, Google Play, or Amazon.